Monday, January 11, 2010

Lake Crest Homes Website

Lake Crest Homes Website


We just launched a new website for Reno-Tahoe's premier custom home builder, Lake Crest Homes.

The website is custom built and designed by Reno web design company Bullsprig.

We are very excited about this new website, and would love to hear what you think. Leave a comment on Bullsprig's web design blog.

Tuesday, October 27, 2009

Proper SEO Strategies that Lead to More Website Traffic

Search Engine Optimization (SEO) is the process of analyzing and enhancing your website to help potential customers find it on Google, Yahoo, Bing and other search engines. SEO is a process of improving the volume or quality of traffic to a website from search engines via "natural" or unpaid search results (defined by Reno SEO companies as "organic" search results).

The term "search engine marketing" (SEM) deals with paid search. Search engine marketing seeks to increase the visibility of a website by promoting that website with the use of paid ad placement, contextual advertising and paid inclusion. Search engine marketing includes the use of Google Adwords, contextual advertising and other forms of online advertising.

Having your custom website design optimized for search is important because the higher your website appears in the search results list, the more traffic your website will receive from the various search engines. Website traffic is key if you want to have a successful online business!

Search engine optimization includes a lot of different kinds of search strategies in addition to your keyword search strategy. Image search, local search and video search are all components that should be included in your search engine optimization. By incorporating all these strategies in your SEO, your website will have a much better web presence, thus more traffic!

As part of your internet marketing strategy, SEO tactics should be incorporated into custom website development and design. Valid code is the foundation for effective SEO strategies.

Search engine optimization focuses on how search engines work and what specific terms people search for. SEO efforts should start at the bottom level of your website. That is, your HTML code!

The majority of web pages on the Internet are written in computer languages (such as HTML). This allows web designers and web developers the ability to structure text, images, multimedia content and more on a web page.

All software and applications written with computer languages are supposed to follow rules. This includes websites and web pages! A common mistake made by many web developers and designers is to NOT follow these rules. This is a huge mistake if you want quality search engine results.

Optimizing a website for search begins with valid HTML code. Quality, valid HTML code will remove barriers to the indexing activities of search engines and make your online business search engine friendly. All of our Reno web design clients have websites built with quality code. In addition, we send an xml feed every 24 hours to all the major search engines, which helps our clients tremendously with their search results!

The term "search engine friendly" describes the overall layout and design of your custom website. Designing search engine friendly websites begins with valid HTML code. That code powers your overall layout and design, including: navigational menus, content management systems, images, blogs, forums, videos, shopping carts, and other elements that make up your online business.

In today's competitive business environment, proper SEO is critical to the success of any website. Whether you want to optimize your site yourself or want a professional Reno SEO agency to help you, Search Engine Optimization should be a keystone of your online marketing strategy.

The goal of your search engine optimization strategies should be to gain more visibility on major search engines such as Google, Yahoo, Bing and other search engines. Increasing traffic to your website is the only way to grow your online business.

If you need help with your SEO, SEM or your website design and development, contact Bullsprig today! We are a Reno web design and Reno SEO website design agency. But, Reno Nevada is just where we call home... we have a lot of clients all across the US and would love to work with you wherever you live!

Friday, October 23, 2009

Reno SEO Web Design

Designing websites with SEO in mind from the start is a good idea.

At Bullsprig, we're finishing the initial stages of a huge eCommerce online business. We have been focused on SEO from the start. With all of our eCommerce websites, we use friendly URLs for Reno search engine optimization. This means we put the product name in the URL. I'm sure you've been on sites that use crazy URLs like /aksdf&%%.php/_aksjdlf%kka and so on... we don't use this style in our Reno eCommerce web design.

Friendly URLs are ones that use the product name in the URL. This helps for SEO tremendously, and is user-friendly, allowing users to save bookmarks and/or email the link to their friends, and understand what the link is for.

In addition to friendly URLs for Reno eCommerce, we have been adding keywords and relevant search terms to the products we have been adding to catalogs. We are doing this from the start. This will really streamline the design and development process because we're doing it now and can add to it later.

For any Reno SEO web design agency, this is important to add the your websites. We have also started to do a lot of Reno SEO tag writing for our clients. Most clients don't know how to perform quality SEO... but, they expect you to! So, this has been another business segment we have expanded into for our Reno web design clients.

Tuesday, October 20, 2009

Online Business Functionality

What Do You Want Your Online Business To Do?

I’m sure you’ve heard the term Web 2.0 design from some Reno web design agencies recently and wonder... What does that mean? Well, "Web 2.0" refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability and collaboration on the World Wide Web. Essentially, Web 2.0 design changes the way people use and interact with online businesses.

The concepts behind Web design 2.0 have led to the development and evolution of web-based communities, hosted services, social-networking, blogs, Twitter, et cetera, et cetera. There are some really cool web companies coming online and doing great things.

As a business owner, you’re probably thinking, "Web 2.0 means I need to spend even more money on my already oversized technology budget." Well, Bullsprig, a Reno SEO web design agency, is here to help!

With Web 2.0 design we need to change some terminology. Instead of talking about your "web site" let's talk about your "online business". The technology changes to the web have changed the way web sites work, or at least, should work. Instead of having your web site simply display your telephone number and physical address, web sites are now living working extensions of your business. Your Reno website design should be more proactive and work hard to:

  • Amplify Your Voice
  • Automate Your Customer Service (Self-Service)
  • Sell Products Online
  • Generate New Leads
  • Build Your Community
  • Build Customer Loyalty

Amplify Your Voice
One of the best ways to amplify your voice is through Reno Blog Design and Reno Email Marketing. Good content addresses your customers’ information needs, and search engines love good content (helps with your Reno search engine optimization. It also gives your business a human touch.

Automate Your Customer Service (Self-Service)
How many customer phone calls do you get asking about the same thing? And, how much time is spent answering the same question? Every custom website design should have a section that focuses on Customer Service. It is important your web site has an FAQ section, Webforms and Workflows and Secure Zones to help your business automate your customer service.

Sell Products Online
Building Reno eCommerce websites and selling your products online was once a very expensive, time-consuming adventure. The cost to develop online businesses has gone down dramatically. If you want tosell your products online, there is nothing standing in your way. Online businesses are a great way to expand your business’ reach and product offering.

Generate New Leads
Your web site should offer users an option of getting in touch with you. Webforms and workflows help ensure your web site is converting users to new leads.

Build Your Community
A good business will always have a community of dedicated customers. With your online business, Blogs, Forums, Comments, Customer Databases help to build that community and keep it strong.

Build Customer Loyalty
Building customer loyalty is a lot harder than it seems. It takes incredible focus to make sure your customers are loyal. Your Reno website design needs to help you do just that. Targeted Email Marketing, Comments, FAQs are all aspects of your online business that should be working for you to build that loyalty.

Businesses must embrace the strengths of the web and use it as a platform. Make your web site, youronline business, work for you!

Oh, and if you need a great Reno web site design and Reno web development company that can handle your Reno SEO, Reno Design, Reno Email Marketing, let’s talk.

We are Bullsprig, a Reno SEO web design agency. We’ll take you by the hand and provide good guidance. We give concrete ideas about suitable Reno web design, what functions your Reno online business should have, and help with business strategy to achieve your online business goals. We take the time to help our clients prioritize their goals so that we can provide you with a custom web design solution.

Drive Repeat Sales With Email Marketing

Email marketing is a powerful and cost-effective marketing tool to reach your customers and bring them back to your web site or online business.

With Bullsprig as your email marketing design partner, we help you send email campaigns with ease! You can set-up as many different subscriber lists as you want, and we’ll automatically take care of your sign-ups and unsubscribes. We even clean your lists for you -- taking hard bounces and unsubscribes off your list.

We also offer custom email reports showing you how effective your campaigns are. Bullsprig tracks the actions your customers take after they click, so you can measure the real effectiveness of your email campaigns.

Most of our Reno web design clients use this service in conjunction with their online businesses.

If you are considering a web design Reno design company, ask them if they can handle your email marketing campaigns and online advertising as well.

It's also important to check and see if your Reno SEO web design agency can handle your SEO, SEM, PPCfunctions of your online business.

If not, contact Bullsprig, a Reno SEO web design agency, today!