Wednesday, October 14, 2009

Great Website Design and Development Inspires Trust

Let's cut right to it: First impressions matter. A lot. Both personally and in business. In this article we're going to talk about the importance and impact of your marketing design... both online (custom websites) and offline (your print marketing materials).

We just finished a huge project for DirecTV. It's just the beginning. We created a 50 page capabilities presentation for their VP of marketing to review. Getting this right was super important. Presenting the ideas in the best possible light was worth all the extra time and effort.

But, let's step back for a moment. You might be wondering how a Reno web design agency located in Reno Nevada could get the opportunity to present concepts for a huge company like DirecTV. The answer is great design.

So what is great design? Design is like art, it is subjective. At Bullsprig, we classify great design as work that solves business objectives... and so do our clients. Every single one of our Reno web design clients has come fromword-of-mouth marketing. These businesses love our work, and they tell their colleagues. It's pretty neat to see... overwhelming at times.

Just this week, we're received 3 requests for proposal. "How'd you hear about us?" we ask. "Oh, a friend told me about you. We looked at your website and really like the work." Boom.

We got the lead from word-of-mouth. But the connection happened when they visited our website, looked at our work, saw that we are a Reno web design agency. First impression. Well maybe second impression, but you get the idea--first impressions count.

Presenting your online business in the best possible light is well worth the investment. It is worth the time, effort and money to get it right. Your custom website design is the connection between your customers and your online business. The quality of a site's design and functionality tell a lot about a company and its values, or, what does that company find important.

What about your print marketing? Same thing. We educate all our clients about the right way to design print materials. More than 90% of our interactive website design clients contract Bullsprig to handle their print materials. If you are looking for a Reno design agency (or any design agency) ask them if they can handle both print and online marketing. It's super important to have all your marketing materials come from the same Reno design agency. Using this strategy will insure your brand's integrity. Help you build a strong brand online.

The quality of a company's Reno graphic design and Reno interactive design speaks volumes and builds trust. It's important to contract with an experienced design agency when putting together your online business and building your print marketing materials. Quality design is critical for a company to get results and solve business objectives.

1 comment:

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